Industry sector: Retail and wholesale

Shoe shop


Shoe sales are very seasonal so an independent shoe shop needs an effective buying strategy to avoid having to discount significant amounts of stock. Check out our practical guide for help with starting and running your footwear business.

The information in this guide is organised under the two main cash flow forecast headings of: INCOME and EXPENDITURE (see below).

Start with the CASH SALES section under INCOME, which includes an overview of the sector, so you can work out how to start making sales. Then look at each of the INCOME and EXPENDITURE sections.

The CHECKPOINTS at the bottom of sections give more detailed help, including these key topics:

You can find more general information on business planning on Start Up Donut. Later, you can use the INCOME and EXPENDITURE structure to put together your actual cash flow forecast.