What not to do when naming your website

By: Alan Anderson

Date: 4 January 2010

OK, so you’ve thought about a fantastic name for your company and it’s time to purchase your website domain. Before you hit the purchase button, it’s always a good idea to run your decisions past someone else.

Why? Because, by shortening two words or more by simply removing the spaces in your business name, your domain name could attract an unwanted audience.

All of the businesses below didn’t spend quite enough time considering how their URLs might appear – or be misread…

  • So you want to find out the name of the agent or agency that represents any celebrity in the world, so you can book them for your upcoming event? Who better than ‘Who Represents’ [www.whorepresents.com]?
  • You’re a programmer and you need advice or want to provide advice to other programmers. Where better than ‘Expert Exchange’ [www.expertsexchange.com]?
  • Looking for a pen? Look no further than ‘Pen Island’ [www.penisland.net]?
  • Need a therapist? Try ‘Therapist Finder’ [www.therapistfinder.com]?
  • In Italy and need to contact a power company? ‘Italian Power Generators’ can be found at www.powergenitalia.com
  • And don’t forget the ‘Mole Station Native Nursery’ in New South Wales 
  • If you’re looking for ‘IP computer software’, there’s always www.ipanywhere.com.
  • Decided you have found God and want to attend church? Then you might want to head over to the ‘First Cumming Methodist Church Web’. Their website is www.cummingfirst.com.
  • And finally the designers at ‘Speed of Art’ await you at their wacky Web site – 

The serious point is, always check your domain spelling and the way it reads. It saves on embarrassing marketing issues or red faces in front of clients later on.


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