How vital a website is in the new media age

By: Stuart Fuller

Date: 5 October 2010

You have put together your business plan, your competitor and customer research and written your marketing plan.  Hands up who thought about the simple matter of a domain name or a website? 

“It doesn’t matter,” some of you will say, because you aren’t going to be selling anything online, but where do you think more than 90 per cent of the UK population now looks for information on a business? The days of flicking through Yellow Pages for a local plumber are long gone. Nowadays, people use their PCs or their smartphones to see who is local – and what other people have been saying about them. Would you buy anything from Ebay if the seller had 100 per cent negative feedback? Exactly. The same is true of any business today. People will want to know who you are and the first place they will go to find out is online.

So, setting up a website is complicated, time consuming and expensive right? Not at all. Anyone can build a website now, thanks to simple tools available freely online. 

Organisations such as Wordpress and Blogger mean you can have an attractive website up and running in minutes. And get this: it’s free of charge, too. 

Every business should have a website, even if it’s a simple one-pager saying who you are, what you do and how people can contact you, it’s a start. Your website is your most vital employee, one that can work for you 24/7, 365 days a year, across the globe. It’s your virtual shop, one where you can communicate to your potential clients and they can communicate back with you.

So where do you start? Well, getting a domain name is your most important step. A simple domain name check will give you the answers to what is available. And for as little as £4.99 per annum you can take the first step in protecting your burgeoning brand online.

Remember, domain names are unique, which means once you have it, no one else can.  So immediately you have a competitive advantage and you can start thinking about how you will take over the world. Well, maybe just your town or city for starters…

Stuart Fuller is the Business Manager for Nordic Region & Online Markets (UK & Denmark) at Easily.co.uk. He is an expert on websites and Internet services.

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