Search engine optimisation – should I outsource?

By: www.inafishbowl.com

Date: 20 December 2010

Last Friday I was approached by a search engine optimization (SEO) specialist, guaranteeing me page one positioning for my chosen key phrase within six months. They carried out a free SEO audit, the result of which has set my mind in some level of turmoil and has actually made me realise how much work I have to do.

Although the audit did not provide intricate details of what should be done – well, it wouldn't, it was free! – it highlighted the areas where improvements were necessary. The auditors, with their long list of blue chip clients, were asking me to commit to a 12-month contract for several hundreds of pounds each month, to guarantee me page one positioning.

At this time, that level of commitment and financial outlay is not realistic for my business, Mama Jewels, but I definitely need to do something and I’m wondering how much of this I can do myself?

Do I need to be highly technical and fully understand the complexities of Google or can I manage for now doing this in-house with the basic knowledge I already have.

I know I need to obtain good quality back links, but how? The content needs to be keyword rich, how do I do this without going too far? I am aware, but am not sure how often I need to change the content on my site? What else am I not aware of?

Every book I pick up seems to have a different answer, probably because the rules keep changing to keep us on our toes. From the audit, it seems to me that this is something I could do myself, but looking at the monthly charges from the specialist, I’m sure there must be more to it.

So, should I pay for some level of on-going SEO support or is this something I could effectively be doing myself, after all, I have the deepest knowledge of my business and should know what potential customers will be searching for. On the other hand – should I call in an SEO expert?

Amanda Waring, Mama Jewels

You can find out more about Amanda on the interactive business website www.inafishbowl.com

startupdonutbannerbutton728x90