As a female entrepreneur who started her business after having children, technically, I'm a "mumpreneur". However, I'm ambivalent about the term.
I'd never refer to myself as a mumpreneur – I prefer business-owner or self-employed – but I wouldn't correct someone who referred to me as a mumpreneur. It's a media-friendly term that can generate PR no business-owner would want to miss out on. It's also a useful tag with which to identify other women in a similar position, for networking, solidarity and support. But the term itself is quite twee and patronising. For many people, it seems to conjure up the image of a kitchen table business, bringing in a bit of "pin money" for mum in between play dates and coffee mornings.
There's also the question of how widely the term can be applied. Are all female business-owners with children mumpreneurs or only those whose businesses are aimed at the baby or family market? Are female engineers mumpreneurs? If so, why aren't entrepreneurial fathers referred to as "dadpreneurs"? If not, there's an implication that the baby and family section of the market is "woman's work" and that's somehow less worthy than businesses run by "proper" entrepreneurs.
The very way in which the neologism – a newly coined term in the process of entering common use, but not yet mainstream – has been constructed signifies a belief that mother's primary duty is to her family in a way that is not applied to fathers. She's a mum first and an entrepreneur second.
Setting aside the label, I wholeheartedly support the phenomenon of women setting up their own businesses following the birth of their children. It's wonderful to see the creativity and skill of so many women being showcased by their businesses. There seems to be a recurring theme of trying to make things better and easier for customers and suppliers as well as for the entrepreneurs themselves. Most mumpreneurs are keen to support each other and work together – even where their businesses are competing.
Everyone also knows that balancing a demanding job with a happy family life is difficult. Being your own boss is a good way to have total control of your own time. As an entrepreneur, if you're awake, you're working to some extent – but you can choose how, where and when. It makes me feel incredibly guilty when my three-year-old daughter says: "Put your computer down and give me a hug". My seven-year-old, who can remember when I was a full-time management consultant, realises that at least now I'm around all the time to give hugs.
Ruth Lopardo is owner-manager of www.loveitloveitloveit.co.uk