My appearance on Dragons' Den

By: Henry Buckley

Date: 13 September 2011

We were approached by Dragons’ Den researchers a few months ago. One of the guys read an article about us in the paper and got in touch.

We had an audition on camera that we aced first time without any practice and we were through to the filming stages.

It wasn’t a nerve-racking experience, more of an exciting one. We were always very confident in our company, the business model and the figures, and most importantly knew we were very good at selling it to business-owners. JogPost just makes perfect sense to people.

Most people go on Dragons’ Den with a crazy idea, whereas we went on with a fully established company. In fact, when we filmed the show we were already widely regarded as the UK’s number one leaflet distribution company.

We launched 18 months ago and already have more than 500 clients including – Pizza Hut, Domino’s, Papa John’s, Virgin Active, Esporta, Transport for London, the NHS and many other well-known names.

It’s amazing how something so simple as having joggers deliver our leaflets could have such an effect on the result we’re able to get for our clients. Essentially, it enables us to pay fair wages and in turn our workers do a great job.

Since Dragons’ Den aired our phones haven’t stopped ringing. We already have two million leaflets booked in to go out in September.

Dragons’ Den was all we needed to tell the world that we’re here, and now everyone knows, it’s never going to be the same. I feel like we have jumped forward a whole year in a few days. Sometimes in your life you cross over a bridge and as you cross it you know things are never going to be the same again. We’ve just crossed a bridge and it feels great. Dragons’ Den is quite definitely the best thing to happen to us. We’re over the moon.

Henry Buckley, Owner of JogPost