Black Friday is now a regular feature in the diary of UK retailers and shoppers alike. Eager to give their festive shopping period a bumper start, retailers offer big discounts, offers and promotions to tempt shoppers into the online and offline stores. And UK shoppers are equally eager to take them up.
TNT, leaders in parcel delivery and courier services, have been looking at the history of Black Friday and the impact it has had on UK shopping habits.
Black Friday took over 80 years to reach our shores, but since then it has gone from strength to strength.
The impact of Black Friday
Black Friday was first introduced to the UK by an ecommerce retailer and many other online retailers have joined the event since then. However, it has grown to such an extent that Black Friday offers can also be found across our high streets and in store.
That said, the true home of Black Friday remains online with sales booming year-on-year. Google Trends illustrates the popularity of Black Friday searches both at home here in the UK and worldwide.
Black Friday shopping habits
TNT conducted a survey involving over 500 recipients to find out more about consumer expectations with Black Friday sales. They revealed:
To read the full findings and tips on preparing for Black Friday, see the full article on the TNT website.
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Graphics courtesy of TNT