Three communication mistakes start-ups must never make

By: Simon de Cintra

Date: 8 May 2018

Three communication mistakes start-ups must never makeStarting a new business is an overwhelming and daunting time, with much to think about and get right. In order to successfully establish your new workforce, supplier relationships and customer base, you can't afford to neglect the vital importance of communication.

Simon de Cintra, presentation coach and author of Unlock Your Business Voice, reveals the three communication mistakes you mustn't make when starting a small business.

1. Forgetting the importance of body language

When establishing relationships for your new start-up, it's easy to forget how your body language may hinder how you portray yourself and your business to prospective customers, suppliers, the bank or your employees.

It's important to be open and friendly - avoid any negative facial expressions or actions such as crossing your arms that may unintentionally deliver the wrong impression.

2. Not being yourself

Often the first impression counts, and if you are not being true to yourself you may come across as inauthentic - which could prevent business deals and partnerships being sealed. Instead of trying to emulate someone else’s communication style, it's preferable to personalise your business voice and to focus on how you can improve further on your strengths.

Practice pitching your new business to family members to build your confidence. They may be able to give you constructive criticism on where you could adapt different techniques to unlock your business voice.

3. Running away from difficult conversations

With any new start-up there seems to be an endless stream of decision-making, which may involve difficult conversations. Avoiding such conversations will only lead to the issue escalating out of control.

It's best to simply bite the bullet, be brave and go for it. Remember it is your business, and to trust your instincts - don't be intimidated into making a decision you feel isn't right for your new business.

Sponsored post. Copyright © 2018 Simon de Cintra, business coach, mentor and founder of MyFirstTrainers®