Should your workspace reflect your brand?

By: Victoria Harrison

Date: 17 October 2018

Should your workspace reflect your brand?Make no mistake; branding is crucial to the long-term success of your business and its ability to engage with customers. It’s also playing an increasingly pivotal role in influencing prospects, with 64% claiming to have made a purchase after viewing a branded social video.

The key to successful branding lies in consistency; creating a familiar and recognisable visual identity that resonates across multiple channels. This applies offline as well as on - from your outdoor advertising to your product packaging and the design of your office space.

But how exactly can your office represent your brand, and what steps should you take to present the desired image to prospective clients?

How can an office space reflect your brand?

In recent times, office spaces have evolved to embrace a relaxed, decidedly less corporate design. While this may achieve the primary objective of making clients feel comfortable and at ease, it’s also part of a wider goal to project brand identity more effectively.

The colours used as part of an office design are central, and there are two main reasons for this. Firstly, leveraging colours from your brand palette can help to subtly reinforce your business' visual identity, both among employees and potential clients.

This not only inspires greater loyalty and higher staff retention rates, but also helps to promote brand recognition among visitors when they arrive at the site.

Secondly, these colours should project brand personality, which will have been derived from the values that underpin your business. This can create a warm, familiar and welcoming environment for your clients.

Projecting the right image with your office

With these points in mind, the question that remains is how to ensure that you project the right brand image with your office space. One of the most important considerations is the core colours that define your brand.

A marketing agency, for example, will want to promote an outgoing and vibrant brand identity. This requires the use of warm and bold colours, which help to engage clients and present a positive brand persona.

You should also personalise the space where possible, in order to improve the client experience and help your brand stand out in a competitive market.

Conversely, finance companies may want to opt for a more neutral colour palette, along with a structured and orderly layout that conveys a sense of reliability. This type of firm should also invest in a luxurious office interior where possible, with quality furnishings and fittings that convey wealth and financial success.

Ultimately, you need to be sure that you’re creating a relevant and relatable brand identity, and one that reflects the service you offer and the nature of your audience.

Copyright © 2018 Article was made possible by site supporter Victoria Harrison