Where to start with multi-channel marketing

By: Alexa Coleman

Date: 11 September 2019

A busy ecommerce entrepreneur fulfils lots of orders received through his online shop.If you're hoping to take your business' public profile to the next level, there are many factors to consider.

While it's always important to offer quality products and services, and produce marketing content that's geared towards your customers' needs, these techniques might not be enough to lead to visible results. Many online businesses that would have otherwise been successful have fallen short of the mark, due to their failure to embrace multi-channel marketing.

How does this strategy work, what are its benefits, and which tools can help you leverage it to its best advantage? We give you the rundown.

What is multi-channel marketing?

Online multi-channel marketing is a fairly recent concept, arising as a direct consequence of the sheer scope of the internet. Not only does this technique utilise search promotion methods such as SEO and pay-per-click advertising; it also makes use of other channels such as social media platforms, to reach as many potential customers as possible.

Why has social media marketing become so important? The simple answer is that word of mouth is incredibly valuable. Online browsers are more likely to become clients of yours if they read positive reviews from other satisfied customers.

Other digital channels to consider include your website, email marketing, text marketing and dedicated apps. The key is to cover as many avenues as possible.

Think of your business as the hub of a wheel, with each marketing strategy representing a spoke. A wheel with a greater number of spokes is always stronger and more reliable. The same holds true in regards to online marketing.

Which tools should you employ?

Multi-channel marketing may sound daunting - but the good news is that there are many sophisticated automation tools to help you reach your intended audience with a minimum of time and hassle. One example is software packages such as those offered by Spaceboost, which supply quality PPC advertising solutions.

Other tools which should be included within your arsenal are:

  • a customer relationship management system
  • dedicated inventory tracking software;
  • accurate sales and pipeline monitoring systems;
  • a trusted ecommerce provider;
  • email marketing automation software.

The bottom line is that multi-channel marketing provides you with the enviable ability to work smart, as opposed to working hard.

Finally, being able to determine the return on your marketing efforts is key if you hope to make the right decisions at the right time - so make sure you measure how well each channel is performing for you, and make adjustments as you go.

 Sponsored post. Copyright © 2019 Alexa Coleman, freelance copywriter