How to get the word out about your new business

By: Jamshed Chaudhary

Date: 8 February 2019

Teenager girl on vibrant yellow background shouting through a megaphoneStarting up a business and making it successful is no easy feat. You need to have a proper plan for developing, launching and running your start-up, and to put in hard work at every stage along the way.

One essential aspect of building a successful business is to ensure people know who you are and what you do.

Here we share a few measures that will help you spread the word.

1. Join a social media community

One cost-effective way to let people know about your new business is to find your audiences on social media, and make connections with them. Sites such as Twitter and Facebook are free to use, so the only investment is your time.

Don't be tempted to go straight in selling right off the bat. A better approach is to join discussions around your area of expertise, offering advice and solving problems.

Help others without a heavy sales pitch, and you'll build a good reputation - so users will be likely to think of you later when they need a product or service like yours.

2. Get your customers to do the legwork

A satisfied customer is the greatest advertisement a business can get. These customers can be hugely influential when it comes to impressing a bigger crowd with their positive feedback.

Customer ratings, reviews and word-of-mouth are a key factor in your future business success. People generally believe and trust what fellow customers have to say.

Encourage your satisfied customers to post positively about their service they've received from you on neutral review sites such as TrustPilot. You can also feature testimonials on your own website.

3. Advertise strategically

Perhaps the most obvious way to promote your new venture is to advertise. Although your budget may be small, strategic use of resources can ensure you get the best return on your investment.

Think carefully about the kind of image you want for your business, where your target market are most likely to be found, and the pros and cons of each advertising channel before you commit to a large spend.

Besides leaflets, banners and other forms of advert, promotional products can also play a role in getting your business in front of potential customers. You can use them as a reward or incentive, to take your advertising to the next level.

Companies such as Helloprint.co.uk can take care of all varieties of printed collateral that your business might need - from promotional gifts to brochures and business cards.

Sponsored post. Copyright © 2019 Jamshed Chaudhary, professional blogger, industry watcher and technical writer.