We all know how much consumers rely on search engines these days when completing day-to-day tasks - after all, we use them ourselves.
If your business carries out part or all of its consumer-facing operations online, improving how your website ranks in search engine results pages (SERPs) should be a key consideration.
Research suggests that more than 3 billion searches are made on Google every day, and competition for the top spots is fierce - so if you're looking to do business this way, it’s easy to see why your SEO needs to be at the top of its game.
If you feel your firm's online visibility could be stronger, here are three options to consider.
1. Improving your backlink profile
Every successful website has built a quality backlink profile - this means that high-authority, relevant websites link back to them.
If your site has a good backlink profile, search engines will consider your website to be 'endorsed' by others in your industry, and will rank it more highly.
There are many ways in which your website's backlink profile can be strengthened, such as by:
· sharing your site's content on social media;
· placing guest articles on other sites, with a link back to your site;
· taking part in industry forums, or commenting or leaving testimonials on other sites, linking to your site from your user profile;
· promoting your business in online news through PR activities.
Always ensure that your contributions are genuinely useful to readers, and that the sites you ask to link to you are relevant for your industry - or risk a Google penalty.
2. Careful keyword research
Another area you may be able to improve is your use of keywords. Keyword research identifies the key words and phrases to include in your site's content, which help the right searchers to find your business.
You may not be utilising the right terms for your industry - meaning you miss out on opportunities - or you may be failing to stand out among thousands using the same very broad terms, when more targeted terms would attract a valuable niche audience.
3. Bringing in the professionals
If you've tried it all and still feel that your company’s online visibility isn’t as good as it should be, then it’s worth looking into getting professional help from a digital marketing agency such as Click Consult.
Working with experts can help you gain a better understanding of the areas where your website's SEO is lacking, easy ways to improve, and any unusual issues holding you back that you may not be aware of.
The final word
If your firm's website is lost within SERPs, you may not see the healthy revenue you need to keep your business running successfully. Perfecting your site’s SEO with these three steps will put you on the front foot when it comes to beating the competition.