Industry sector: Consumer services

Aerial installer: Services to offer


It's likely that you already have some training and experience in a particular type or types of aerial installation, so you'll probably have a good idea of the range of services that your business will offer. Depending on your skills and equipment, these might include:

  • installing terrestrial television aerials
  • installing Sky satellite systems, particularly non-standard installations (difficult access, high location and so on), and installations in commercial premises like pubs
  • installing non-Sky satellite systems for customers who want access to Freesat and European channels
  • installing motorised satellite dishes
  • installing terrestrial Freeview systems
  • installing broadband devices such as Sky's NowTV box, Amazon's Fire TV box, Apple TV, Google's Chromecast and so on
  • installing radio aerials, including digital audio broadcasting (DAB) and FM systems
  • repairing damaged aerials and dishes, including storm damage
  • upgrading systems
  • moving and realigning aerials and dishes, and carrying out concealed installations
  • improving television or radio reception
  • installing extra television/video points throughout a building and designing domestic multipoint networks
  • installing multipoint networks in commercial premises like hotels
  • installing master antenna television (MATV) and satellite (SMATV) systems in buildings like blocks of flats and office blocks
  • doing specialist aerial and antenna work - for example installing temporary outside broadcast equipment for television and radio companies
  • wall-mounting televisions
  • installing bespoke commercial television systems

Some of the work you do might be on new-build projects like housing developments, but a great deal of it will probably be on existing buildings. Many of these will already have some sort of aerial or dish.

If you want to offer subsidised Sky satellite package deals you'll need to become a Sky Local Expert (sometimes referred to as an Authorised Sky Agent). Installers who want to install Sky as SMATV systems for buildings like apartment blocks can become approved Sky Homes Installers of TV systems in multi-dwelling units.

Additional services

You might also decide to offer certain other services, like:

  • data cabling
  • home cinema and projector installation
  • CCTV installation

You'll usually be supplying equipment for the installations you do anyway, but you might also decide to sell things like satellite dishes, satellite receivers and other equipment to retail customers who want to do the installation themselves. Other customers might purchase their own equipment elsewhere but pay you to install it and set it up for them.

Added value services

The aerial services industry is very competitive and you might decide to offer certain 'added value' services to distinguish your business from its competitors. These could include, for example:

  • free advice and after-sales support
  • no call-out or service charges
  • free estimates and quotations
  • quick job turnaround - perhaps including same day or next day service for some types of job
  • membership of a recognised trade association, such as the Confederation of Aerial Industries (CAI)
  • a freephone telephone number
  • a guarantee on all work