Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your practice. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices, appointment cards and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your practice on a regular basis, for example in the local newspaper or business directory. You could have leaflets printed, which you distribute or arrange to leave with other complementary therapists, health shops and health centres, pharmacists, GP surgeries and so on. A website is a very good way to promote your practice and you could include details of your fees, the range of treatment and therapies you offer and your professional qualifications. Some explanatory text about what acupuncture is would also be helpful to potential patients. Consider highlighting any specific research that shows the conditions that can be helped by acupuncture. You could also include case studies and testimonials
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.