It's essential to give some thought to how potential clients will become aware of your aromatherapy practice. This is particularly important if you are planning to work from home - or exclusively in clients' homes - and won't have sign-written business premises that you can use to attract passers-by.
Aside from listing your contact details in a directory like Yell.com, there are a number of things you can do to promote your practice:
- set up your own website
- join a professional association and/or register with a voluntary regulatory body and benefit from having your details included on their websites
- contact GPs and other health professionals, hospices and hospitals to see if there are opportunities to offer aromatherapy to their patients
- attend local events, fetes and shows and offer mini 'taster' treatments, or retail sales of selected aromatherapy oils
- leave promotional leaflets with as many outlets as possible such as sports centres, chemists, beauty salons and health clubs
- sell gift vouchers that clients can give as presents - these are likely to bring new customers to you
- write articles on the benefits of aromatherapy for your local newspaper. You could offer attractive discounts to readers who pre-book a few sessions
- develop an effective social media strategy, making full use of the promotional opportunities offered by Facebook and Instagram
- upload videos of you or one of your therapists performing an aromatherapy massage to a video sharing site such as Youtube
If you are planning to operate from your own premises, try to make sure that they look as appealing as possible to passers-by and that they clearly advertise the aromatherapy services you intend to offer.