Industry sector:

Aromatherapist: Pricing policy

Getting your fees right is very important. You must make sure that they cover all of your operating costs, including your own drawings. Don't forget to keep a note of your travelling expenses if you make home visits - it can be easy to overlook the cost of providing this type of service.

Typical fees might be somewhere in the region of the following:

  • 90 minute consultation - £50 to £60
  • 60 minute full body massage - £30 to £50
  • 30 minute back massage - £30
  • facial massage - £20
  • home visit - £45 to £60

(Figures are used for illustrative purposes only - your own fees may vary significantly and will be affected by factors such as local market conditions, your expertise and your operating practices.)

You may offer clients essential oils to take home after a treatment. The price you charge for these will depend on the plants that the oil is extracted from - some are much more expensive than others. The important thing is to make sure you make some profit on each sale, no matter how much you charge your client.

Think about whether you will offer any discounts to certain client groups like students or the elderly or to regular clients - for example, you may give regular clients a book that can be stamped after each visit and offer a free treatment session once a certain number of stamps have been collected. If you participate in 'daily deal' websites like Groupon, you're likely to offer certain treatments at very discounted prices.

As part of your market research it would be a good idea to check out the fees charged by other aromatherapists in your area - so you can make sure that your fees are more or less in line with theirs.

If you plan to regularly offer a discount from your normal tariff you should keep comprehensive details of this - it will be helpful if HM Revenue & Customs (HMRC) ever investigate your business.