Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your produce to local businesses. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items, including order books for trade customers
- advertising. You may decide that there is no need to advertise if, for example, you intend to sell all of your produce through wholesale channels. However, if you are going to market your produce through local retailers, your own shop, local restaurants or a box scheme, you may decide that you will need to advertise to make these potential customers more aware of your business. You could do this by advertising in local newspapers and tourist guides, putting signs up in shops or by approaching them directly. Having a website of your own is an excellent way of letting people know about the provenance of your produce and you may even decide to have it ecommerce enabled to allow you to sell direct to the consumer
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.