Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your practice. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices, compliments slips and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local business directory. Sharing advertising space in local newspapers with your clients can be an effective way of raising the practice profile. You could have your practice contact details printed on carrier bags which you use to return your clients' papers in. You may decide to sponsor a local event or provide prizes for a charity raffle. You could have leaflets printed, which you distribute or send out as part of a mail shot - for example telling firms in a particular trade sector that you specialise in their type of business. A website is a good way to promote your practice - and you might decide to offer online accountancy services
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.
Saving money with electronic communications
If you think your postage costs will be high you could consider switching some of your correspondence to email. Electronic invoicing could also work for your business.