Industry sector: Business services

Sign writer: Advertising your business

You will hope to benefit from word-of-mouth recommendations by satisfied customers who pass on your details to their business associates, friends and family. As well as word-of-mouth recommendation, there are various other ways in which you can promote your business and establish a sound customer base. For example you could:

  • advertise in your local newspaper and any local directories
  • advertise nationally, for example in trade journals. This might be a particularly good strategy if you intend to specialise in supplying signs to a particular industry, such as the licensed trade
  • launch your own website or blog, containing details of your services and including examples of your work and testimonials from satisfied customers
  • have leaflets and cards printed - you could distribute these to local businesses and leave several with related businesses such as shopfitters, painters and decorators and builders
  • take a stall at a trade fair
  • use social media like Facebook and Twitter

The International Sign Association operates a suppliers' directory that allows prospective clients to search for a supplier based on the type of sign they require.

Make sure that your own business signs are excellent examples of your work. If you have premises, make sure that all exterior and interior signs are smart and in good condition. Your own vehicles provide an excellent opportunity to advertise your services whether you actually offer vehicle writing or not. Think about producing portable signs that you could put up temporarily at premises where you are working (with the owner's permission).

Try to tell people as many of the good things about your business as possible in your advertisements, particularly things that distinguish your business from its competitors.