Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your practice. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices, compliments slips and work sheets. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or directory. You could have leaflets printed which you distribute or send out as part of a mail shot. It's a good idea to have your own website to provide a show case for the services you offer. You might put up a site signboard on construction sites where you hold a professional commission
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.