Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mailshot advertising your paving business. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, order sheets, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- display advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or in a local directory. You could have leaflets printed which you distribute or send out as part of a mailshot. A good business website is essential so that customers can find you online, see what services you offer and read any customer reviews. Having your own website and social networking on Facebook and Twitter can be very effective ways of advertising your business. You could also consider advertising in an online directory, such as Yell.com
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money. Your local newspaper and other publications in which you intend to advertise will be able to advise you of their display rates.