Industry sector: Consumer services

Burglar alarm fitter: Customer profile

Your market

Your potential customer base includes homeowners, commercial and residential landlords, property developers, building firms and so on. You may also deal with a wide range of premises-based businesses and organisations, such as:

  • local shops and offices
  • garages and petrol filling stations
  • restaurants, cafes and hotels
  • businesses operating from small industrial units
  • local authorities, schools, colleges, hospitals and so on

Special offers and discounts

You may offer a discount from your retail price list as a matter of course to your trade customers, particularly those that use you on a regular basis. How much discount will depend on your pricing policy and how much local competition there is. You could offer further discounts for particularly large jobs.