Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your business. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. Having your own website, advertising in an online directory like Yell.com and social networking on Facebook and Twitter can be effective ways of advertising your service. You might decide to advertise your business on a regular basis in your local newspaper or a local directory. You could have leaflets printed, which you distribute or send out as part of a mail shot. Perhaps you could leave some leaflets with building suppliers and hardware stores - their customers may well be interested in your services too
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money. Your local newspaper and other publications in which you intend to advertise will be able to advise you of their display rates.