Industry sector: Consumer services

Dressmaker: Pricing policy

How will you decide on your prices?

Getting the price right is very important. You must make sure that the difference between the cost price and the selling price is enough to cover all of your operating costs, including your own drawings. When you are preparing a quotation for a customer you will take into account:

  • the quantity of fabric needed and its cost (including fabric for the toile)
  • the cost of trimmings such as buttons, zips, fasteners, lining, shoulder pads, buckles, thread, beading, sequins and so on
  • the time you will spend on the item of clothing, including fitting time and the time required to undertake complex finishing such as embroidery or beading
  • the cost of any specialist services provided by outworkers
  • an element to cover profit

However, because the dressmaking sector is competitive and because customers can buy attractive ready-to-wear designer clothing at reasonable prices (or even hire it), you may have to set your prices in line with what the local market will bear. This may prompt you to target the more affluent customer who is likely to be prepared to pay premium prices for made-to-measure and exclusive haute couture.