You're likely to spend a certain amount both on promoting your business and on general postage costs - sending out invoices, paying bills by cheque and so on. Enter in your cash flow forecast the amounts you will spend on:
- postage (including delivery costs for any online sales you make). You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your business. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or business directory. You could have leaflets printed, which you distribute or send out as part of a mail shot, or distribute to retailers or art galleries to pass on to potential customers. You could consider having your own website to promote your business, or possibly advertising in an online directory
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.