Industry sector:

Care home: Postage, stationery, advertising


Enter in your cash flow forecast the amounts you will spend on:

  • postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your care home business. This will increase the amount you spend on postage in that month
  • business stationery such as invoices, letterheads, business cards and so on. You will probably also want a brochure. Your local printer will be able to give you an estimate of how much a package of essential business stationery and publicity material costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
  • miscellaneous stationery items
  • advertising. You might decide to advertise your business on a regular basis, for example in a local newspaper, on Yell.com or in a local directory

Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.

Saving money with electronic communications

If you think your postage costs will be high you could consider switching some of your correspondence to email. Electronic invoicing could also work for your business.

Printing costs

You're likely to need various things printed from time to time, such as letterheads, invoices and so on. Printing costs can vary quite widely, so it's well worth shopping around for the best price. Be aware that printing services are available from specialist web-based printers, some of which are even located in other countries. Their prices are often very competitive, but do try to make sure that they have a good reputation for quality and customer service.

Checkpoints

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