Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your practice - for example if you decide to offer additional services like cosmetic tooth whitening. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- practice leaflets, appointment cards and so on
- miscellaneous stationery items
- advertising. You might decide to advertise your practice on a regular basis, for example on Yell.com
- you might consider having your own website which gives details of yourself and your staff, your fee scale (for private patients), your specialist services, surgery hours and other practice information. You could invite patients to contact you by email for an appointment. Don't forget to make sure your advertising complies with General Dental Council (GDC) guidance. You can download Guidance on advertising from the GDC website
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.