Industry sector:

Osteopath: Advertising your clinic

It is likely that you will choose to advertise your clinic so as to attract as many patients as possible. You may advertise your clinic in the following ways:

  • through a listing on the General Osteopathic Council (GOsC) website - as a registered osteopath, your details will automatically be included in the online GOsC database
  • through a listing on a professional association website, such as the Institute of Osteopathy (iO)
  • through 'Any Qualified Provider' registration, which means your details will appear on the NHS Choices website
  • taking an advert on or similar directory. It's a good idea to include information that will give prospective patients a clear idea of the complaints that you can treat - most people will be aware that you can treat back pain but some may be unaware that osteopathy can also be used to address things like changing posture during pregnancy
  • having a brochure printed which details your services and prices. You could then distribute this to local GPs, consultants, rehabilitation departments in NHS and private hospitals, local businesses, sports clubs, leisure centres and anywhere else that may generate business. You may find that putting a few of these in unrelated businesses that have a high throughput of customers, such as fish and chip shops, may also attract patients
  • advertising in newspapers
  • setting up your own website
  • providing an excellent service. One of the best ways of generating more business (particularly self-referrals) is through word-of-mouth recommendation