Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your business. This will increase the amount you spend on postage in that month. If you make online sales or fulfil prescriptions online you should think about how much you will spend on delivery costs
- business stationery such as letterheads, compliments slips etc. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or directory. You could have leaflets printed which you distribute or send out as part of a mail shot. You could consider having your own website to provide online pharmacy services. Read about the regulation of internet pharmacies on the General Pharmaceutical Council (GPhC) website
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.