Industry sector:

Chinese catering: Postage, stationery, advertising


You're likely to spend a certain amount both on promoting your restaurant and on general postage costs - sending out invoices, paying bills by cheque and so on. Enter in your cash flow forecast the amounts you will spend on:

  • postage. You are likely to spend a certain amount on a regular basis
  • business stationery such as business cards, letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
  • miscellaneous stationery items, including meal and take-away slips
  • menus and wine lists
  • advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper, or in a restaurant or leisure guide. You could have leaflets printed which you distribute or send out as part of a mail shot. You could consider having your own website to promote your business, or possibly advertising in a local online directory
  • you might decide to have a grand opening party to promote your new business. Generally the food is provided free and it's important to make sure you record how much it costs you

Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.

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