Industry sector:

Ice cream parlour: Telecommunications

Your business will need at least one telephone line to contact suppliers and handle general enquiries. It's essential to have internet access and an email address. A website of your own is an excellent way to advertise your business.

The telephone company will bill you every month or quarter for the calls you have made, often plus an amount for the line rental for the next quarter.

Many different providers offer internet access, email addresses and web hosting. Prices vary depending on the level of service required. Shop around to get the best deal for the package of services your business needs.

You could think about providing free WiFi internet access for customers as a way of attracting them to your ice cream parlour. WiFi services are available from a number of providers who can help you turn your outlet into a public access wireless internet hotspot.

You may decide that you need business mobile phones as well as land lines - for example if you intend to employ drivers to deliver ice cream to wholesale customers. Once again there are many different deals available offering different options and payment plans to the user.

Various packages and discount structures are available to business users, which can help to reduce telecommunications costs. Contact the telephone company's customer services department for details - and to make sure that you're getting the best deal they offer.