Industry sector:

Internet cafe: Postage, stationery, advertising

Enter in your cash flow forecast the amounts you will spend on:

  • postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your business, for example to promote computing courses and special events like gaming competitions. This will increase the amount you spend on postage in that month. You could look to reduce your postage costs by communicating with regular customers via email wherever possible
  • business stationery such as business cards, letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
  • miscellaneous stationery items
  • advertising. You will have identified your target market, which may include students, gamers, foreign visitors and residents, older people and business people, and you will have to decide how best to reach them. This may include advertising in the local press, sending leaflets out to local businesses and residential areas, advertising in schools, colleges and computer shops. It's very likely that you will have a website, blog or social media page that advertises your café and you may also advertise in an online local business directory

Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.


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