Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis
- business stationery such as letterheads, business cards and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or leisure guide. You could have leaflets printed which you distribute. A website is an excellent way of promoting your business, particularly if you want to highlight certain aspects of your business like cask ales, home-cooked food or comfortable overnight accommodation
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.