You're likely to spend a certain amount both on promoting your sandwich bar and on general postage costs - sending out invoices, paying bills by cheque and so on. Enter in your cash flow forecast the amounts you will spend on:
- postage. You're likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your sandwich bar. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your printer will be able to give you an estimate of how much a package of essential business stationery costs. You'll probably pay for this in month one or two and then reorder as necessary later in the year
- other printed items such as menus, posters, price lists and so on
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or leisure guide. You could have leaflets printed which you distribute or send out as part of a mail shot. You could consider having your own website to promote your services, or possibly advertising in a local online directory
If you run a franchise outlet, you may find that printed advertising materials such as menus, posters and signs are provided by your franchisor.
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.