Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your business. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your caravan site on a regular basis, for example in a journal such as Practical Caravan, in a directory of caravan sites or local 'What's On' guide. It is important to have an attractive brochure or leaflet printed to send to people making enquiries or to distribute to tourist information offices. A website is a good way to attract visitors from all over the the UK and further afield and allows you to include views of the site and surrounding area as well as useful information about your facilities and pitch fees - you may also decide to offer an online booking facility
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.