Industry sector: Leisure

Entertainer: Postage, stationery, advertising


You're likely to spend a certain amount both on promoting your business and on general postage costs - sending out invoices, paying bills by cheque and so on. Enter in your cash flow forecast the amounts you will spend on:

  • postage. You are likely to spend a certain amount on a regular basis when you are sending out publicity material and availability sheets, but every now and then you might decide to do a more concerted advertising campaign to try to attract more interest in your act. This will increase the amount you spend on postage in that month
  • business stationery such as business cards, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
  • miscellaneous stationery items
  • advertising. A good way of advertising your act is to have publicity packs made for you that you can give to promoters and venue owners to increase awareness. If appropriate, demo CDs or DVDs may also be good for advertising your act, as may reviews in local newspapers and appearances on local TV and radio. You could also consider advertising on Yell.com or other directories. Think about setting up your own website to promote your act and include as much promotional material on it as you can, such as videos of your performances. You could also add a web or email booking facility. As a cheaper alternative to having your own website, you may decide to use social networking websites like Facebook, Twitter and Youtube to promote yourself

Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.

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