Industry sector: Leisure

Go kart track: Customer profile

The nature of your customer base will depend on the type of business you intend to run but may include:

  • individuals - either kart owners or hire drivers - that want to take part in a one-off event or a race series
  • individuals that want to improve their karting skills, either by participating in practice sessions or by taking lessons (if you offer them)
  • employees of local and national businesses. Many companies use karting centres for corporate entertainment and team building activities
  • stag (and hen) parties. Karting centres are popular venues for this type of event
  • groups of friends celebrating an occasion such as a birthday
  • university clubs wanting to enjoy a group event
  • family groups and holiday makers (if you're based near to a popular tourist area), possibly looking for a wet weather activity