The nature of your customer base will depend on the type of business you intend to run but may include:
- individuals - either kart owners or hire drivers - that want to take part in a one-off event or a race series
- individuals that want to improve their karting skills, either by participating in practice sessions or by taking lessons (if you offer them)
- employees of local and national businesses. Many companies use karting centres for corporate entertainment and team building activities
- stag (and hen) parties. Karting centres are popular venues for this type of event
- groups of friends celebrating an occasion such as a birthday
- university clubs wanting to enjoy a group event
- family groups and holiday makers (if you're based near to a popular tourist area), possibly looking for a wet weather activity