Industry sector: Leisure

Golf driving range: Level of demand


Try to make an estimate of the number of baskets of balls that will be purchased in a typical day. You can then multiply this by 365 - or the number of days in a year you plan to open - to find your annual sales. The things to take into account are:

  • the number of bays in your range
  • the maximum baskets of balls that could be hit from each bay in a day. If the range is open for 10 hours per day and a typical golfer takes half an hour to work through a basket of balls then each bay could theoretically have a maximum capacity of 20 baskets per day
  • the overall occupancy of the range. For example, during a typical day the range may be at maximum occupancy (each bay in use) for a couple of hours in the evening but be only at 5% occupancy at other times. You will have to estimate what you think the overall daily average would be, perhaps based on other ranges that you have visited

Example

  • Number of bays - 25
  • Maximum baskets per bay per day - 20
  • Estimated overall occupancy per day - 20%

Using those figures the maximum number of baskets of balls hit in a day from the range as a whole would be 25 x 20 = 500 baskets of balls. Adjusted for the estimated daily occupancy 500 x 20% = 100 baskets of balls.

If you decide to charge £4.00 for a basket of balls, then using the figures in the example, your daily takings would be £400.00 which would give an annual turnover of around £146,000, if the range was open all day, every day.

(Figures used for illustrative purposes only - your own results may vary significantly)

You may find it useful to get hold of a copy of the 'Golf Range Study' published by the Organisation of Golf & Range Operators (OGRO) which, among other things, covers the reasons why people use a range, how often they go, how far they are prepared to travel as well as their day and time preferences. Visit the OGRO website for more details on how to buy this publication.