The range of facilities and services you offer your customers will depend to a certain extent on how spacious your premises are. For example, you might plan to operate from a three-storey building which you would split up in the following way:
- ground floor - bar and restaurant serving meals at lunch-time and in the evenings
- first floor - cocktail and snack bar serving drinks until late at night. This area might have plenty of seating
- second floor - bar and dance floor
Or you might decide to split your premises up into different rooms, each of which offers a different type of music such as:
- 60s, 70s, 80s and 90s
- drum and bass
- soul and pop
- house and garage
- indie and alternative
- techno and hard house
- metal and rock
Alternatively, you may choose to have a single large room, with only one type of music being played. Bear in mind, though, that one of the things that puts clubbers off is not liking the music played in the club. Having different rooms with different types of music can be a way round this.
There may be the opportunity to create chill out areas if you have enough room and an outside terrace or balcony is likely to be popular in nice weather.
Other attractions you might offer your customers include:
- large screen TVs
- pool tables
- amusement and quiz machines
- food and drink and other vending machines
- cash machines
Some nightclubs have installed cash machines on their premises.
Think about how you will keep customers coming back to your club. Ideally you will gain a reputation for promoting new musicians and DJs and for keeping up with musical developments. For many clubs it's essential that the venue remains fashionable, stylish and inviting and this may mean frequent refurbishments and replacement of fixtures and fittings.
Many clubs have smaller areas which they are prepared to hire out for private parties - and in some cases members of the public or organisations such as college societies can take over the whole club for a really large gathering. Think about how much you would charge for private hirings and what the fee would include - for example, you might offer catering facilities such as a buffet.
In common with the rest of the licensed trade the run up to Christmas and over New Year is often a peak period for night clubs. February is likely to be a quieter month and, if many of the customers are students, college holidays are also likely to see a fall in numbers.
Within the week, Thursday, Friday and Saturday are the busiest days and many night club operators try to attract clubbers during the early part of the week by targeting a certain age group (such as offering safe events for teenagers where no alcohol is served) or offering reduced entry fees or promotions. Sunday is becoming more and more popular as a club night out.