Enter in your cash flow forecast the amounts you will spend on:
- postage. You will probably spend a certain amount on a regular basis, but you are also likely to send out membership reminders in a particular month. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- membership cards. If you are intending to run a members' club then you will need to have membership cards printed up
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or business directory. You may decide to hold regular competitions or exhibition days to which professional players are invited, which may attract local press coverage and large numbers of members coming to the club. You may have to pay the professional an appearance fee. A good business website is essential so that customers can find out about your pool hall, what it offers and your prices online. You could also consider advertising in an online directory and using social media, like Facebook and Twitter
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.