Industry sector: Retail and wholesale

Art gallery: Customer profile

Depending on the nature of your gallery your customers are likely to be predominantly members of the public, although you may also have some business clients.

Members of the public might include:

  • passers-by and tourists
  • art enthusiasts including artists, collectors and so on making a pre-planned trip to your gallery

Your corporate clients may include:

  • professional interior designers
  • businesses such as restaurants that purchase art to decorate their own premises
  • businesses that maintain an art collection
  • other galleries

Advertising your gallery

Whatever the nature of your gallery, you must make sure that your potential customers know about you and the products and services you offer.

There are a number of things you can do to promote your business:

  • advertise in your local newspaper and any local directories
  • launch your own website, showing 'thumbnail' images of the pictures and pieces of art that you have in the gallery
  • use a blog and social media to keep in touch with customers and art enthusiasts and to tell them about upcoming events
  • organise exhibitions of local artists' work and try to gain as much publicity for these as possible
  • contact local colleges to offer art students a discount on art equipment (if you decide to stock such items)