Industry sector: Retail and wholesale

Art gallery: Postage, stationery, advertising

Enter in your cash flow forecast the amounts you will spend on:

  • postage. You are likely to spend a certain amount on a regular basis just dealing with your regular correspondence, but you may also incur extra costs if you plan to send out mail shots to publicise forthcoming exhibitions. You may have customers that want their pieces of art posted to them and this may become a regular expense if, for example, you introduce online selling
  • business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
  • miscellaneous stationery items
  • advertising. Holding exhibitions in your gallery is an excellent way of attracting new customers and consolidating relationships with existing ones. However, you will have to budget for having publicity brochures printed as well as any food and drink that you will provide. You may also decide to take out regular adverts in local newspapers and directories

Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.


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