Enter in your cash flow forecast the amounts you will spend on:
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your business. This will increase the amount you spend on postage in that month. If you decide to offer a mail order service, your postage (or courier) costs may be quite significant
- business stationery such as letterheads, invoices and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items, including order books for trade customers and rounds books for deliveries
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper or leisure guide. You could have leaflets printed which you distribute or send out as part of a mail shot to households and to potential trade customers. You could consider having your own website to promote your shop, or possibly to offer online sales as well
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.