Enter in your cash flow forecast the amounts you will spend on:
- price lists. Consider regularly leaving a price list with customers to remind them of the range of products you can deliver. You could use this as a way of highlighting any special offers and seasonal promotions and it could also double as an order form for Christmas and Easter specials
- postage. You are likely to spend a certain amount on a regular basis, but every now and then you might decide to do a mail shot advertising your milk delivery business. This will increase the amount you spend on postage in that month
- business stationery such as letterheads, invoices, price lists and order forms and so on. Your local printer will be able to give you an estimate of how much a package of essential business stationery costs. You will probably pay for this in month one or two and then reorder as necessary later in the year
- miscellaneous stationery items
- advertising. You might decide to advertise your business on a regular basis, for example in the local newspaper. You could have leaflets printed which you distribute or send out as part of a mail shot. You could consider having your own website to promote your services, or possibly advertising in a local online directory. Why not add your contact details to the Dairy UK 'Find Me a Milkman' feature. Dairy Crest franchisees benefit from being featured in the Milk&more online delivery service
Once you have decided on your advertising strategy enter your estimate of the cost in the months in which you will spend the money.