Industry sector: Transport

Limousine hire: Promoting your business

For many businesses, an effective advertising strategy is a vital element in making sure that sales reach a satisfactory level. There are a number of ways that you can promote your business to prospective customers:

  • advertise on, other online directories and local print directories
  • advertise in your local newspaper on a regular basis
  • join the National Limousine and Chauffeur Association (NLCA) and be listed on their website as an NLCA registered operator
  • participate in a limousine reservations network like Cars for Stars
  • display your vehicles at local events such as car shows, fairs or wedding shows
  • advertise on a local radio station
  • ensure that your company name and contact details are visible on the limousines - although logos should be discreet so as not to detract from a smart appearance
  • have leaflets printed that you distribute to local hotels or tour operators
  • contact local businesses that might be interested in a business travel or airport transfer service for their staff
  • contact wedding planners to let them know about your service and distribute promotional material at wedding fayres and similar events
  • set up your own website giving full details about your business. Maybe you could also have an online booking facility
  • develop an effective social media strategy to promote your business to prospective and existing customers using websites like Facebook and Twitter