Industry sector: Transport

Limousine hire: Services to offer

Limousine hire differs from normal car hire in that the services of a driver/chauffeur are generally included, although 'dry hire' of a vehicle without a driver is also sometimes offered. Limousines are hired for a wide range of events and services and you might consider offering some or all of the following:

  • wedding hire
  • 'prom' hire
  • funeral hire
  • airport transfer service
  • birthday party hire service, including children's parties
  • stag and hen night hire
  • VIP services for local celebrities and sportspeople
  • business travel and office parties
  • guided tours for business visitors and holidaymakers
  • day trips to sporting events
  • group outings to shows, concerts and so on

Be aware that different types of customer are likely to have varying expectations of the level of service that you will provide. For example, wedding hire customers will generally expect the driver to wear a formal chauffeur's uniform and to help the bride and other passengers climb into and out of the car. If collecting passengers from an airport, the driver will be expected to meet them in the arrivals hall and help them with their luggage. For adult birthday party, stag and hen night hire, complimentary bottles of champagne and other alcoholic drinks are often expected and supplied.

Your market research may have helped you to identify a demand for a particular type of limousine hire service in your area. For example, you may think that there is a strong demand for stretched limousines for social events, or you might have identified a call for a personal airport transfer service.

Bear in mind that the types of vehicle used tend to vary depending on the service offered. For example, stretched limousines might be popular for weddings and party nights, but may not be appropriate for driving businesspeople to a meeting. If offering sightseeing tours or trips to sporting events, a luxury minibus or MPV would be more appropriate than a traditional limousine. Before investing in a range of vehicles to suit all occasions, you must decide whether the demand is sufficient to justify the cost involved in each case.